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Branding. Hell Yeah, India has now a Rupee Symbol.

My branding highlight of the day is this – India has now a rupee symbol. It was designed by his royal highness Mustachio I himself. But do check out the report about India’s new currency symbol by...

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It is Happening. Stephen Colbert on Advertising.

Stephen Colbert on advertising strategies. Take a minute to watch this. And let me quote Fresser: ‘This is real, this is happening. It happens every day, and somewhere in a midwestern cubicle, from...

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Brands. The Big Sneaker Fake.

Many of us working in the marketing industry believe in brands as strong iconic symbols. Alex Fioratti from Italy has come up with an interesting experiment. And all of a sudden you start to think...

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